Coupled with the legacy of Traidcraft’s long-established website, the agile new management structure ensured that Traidcraft was able to respond to lockdown within a couple of days, able to sell pasta and toilet paper when the big supermarkets’ shelves were empty. “Our biggest challenges are still to come,” says Matt. “It is difficult to separate the effects Covid from Brexit at the moment.” While this is true, Traidcraft has weathered the shock of both, and at its most vulnerable too.